Upcoming session to focus on new media marketing opportunities at radio with featured speakers Paul Williams (Sony Music Nashville) and Roy Elkins (Broadjam)

Based on the success of its inaugural “CRS: One on One” mentoring session in May, Country Radio Broadcasters has announced a June 18 follow-up installment, focusing on new media marketing opportunities at radio.

Industry veterans Paul Williams (Senior Director, Strategic Marketing, Sony Music Nashville) and Roy Elkins (CEO, Broadjam) are this session’s featured speakers.  Attendees will learn how to improve their radio station’s marketing efforts through new media initiatives and technology, as well as gain a better understanding of how consumers and listeners are using that technology.   Twelve Country radio marketers will be chosen for the June 18 “CRS: One on One” session.

“After the success and feedback from our first ‘One on One’ event, we moved quickly to organize another installment, ” says CRB Executive Director Bill Mayne.  “We felt like the new media marketing angle was something that is relevant to every single radio station in the country, so we recruited two of the best and brightest on the subject, Paul Williams and Roy Elkins, to discuss that topic with our next batch of attendees.”

“CRS: One on One” encourages candid, one-on-one interaction and discussion between participants about the current issues and challenges faced by those working in the Country Radio industry today.  The next session will be held Friday, June 18, 2010, from 10 a.m. to 2 p.m. at the newly remodeled Country Radio Broadcasters offices in Nashville.  Radio marketers interested in attending must submit the application found on www.CRB.org before Friday, June 4 at 5 p.m. CST.

Eligible applicants must have radio marketing experience (any market size) and pay a $59 participation fee, which includes lunch during the session.  A random lottery system drawing will determine the 12 accepted applicants.  Those accepted will be notified and listed on the CRB website no later than Monday, June 7.

The CRB offices are located at 819 18th Ave. S., Nashville, TN, 37203.  For more information, visit www.CRB.org or contact the CRB office at 615.327.4487.

About CRB:
The Country Radio Broadcasters, Inc. ® is a 501 (c) 3 non-profit organization founded in 1969 to bring radio broadcasters from around the world together with the Country Music Industry to ensure vitality and promote growth in the Country Radio format.  More information may be obtained at: www.CRB.org or at the CRB office at 615.327.4487.

About CRS:
The Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas in the Country music industry.  Country Radio Seminar is a registered trademark of Country Radio Broadcasters, Inc.  CRS 2011 will be held March 2-4, 2011, in downtown Nashville, Tenn.